When the whole world is watched,filed,indexed,numbered,the only to
disappear is to appear
Hiding our true identities inside a seemingly ordinary life.
You are not a free man anymore,Harold.
You are just a number.
We have to become these people now and if we don't, they will find us,and they will kill us.
I know it's not enough.
A lot of people are going to die.
People who might have been able to help
Everything is changing.
I don't know if it will ever get better...but it's going to get worse.
But the machine asked me to tell you something before we part.
You once told John the whole point of Pandora's box is that once you've opened it, you can't close it again.
She wanted me to remind you of how the story ends.
When everything is over,and the worst has happened, there still one thing left in Pandora's box...hope
LP: Well, I think invention is not enough. If you invent something, Tesla invented electric power that we use, but he struggled to get it out to people. That had to be done by other people. It took a long time. And I think if we can actually combine both things, where we have an innovation and invention focus, plus the ability to really -- a company that can really commercialize things and get them to people in a way that's positive for the world and to give people hope. You know, I'm amazed with the Loon Project just how excited people were about that, because it gave them hope for the two thirds of the world that doesn't have Internet right now that's any good.
The people who are crazy enough to think they can change the world, are the ones who do.
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
People say you have to have a lot of passion for what you're doing. And it's totally true. And the reason is because it's so hard that if you don't, any rational person would give up.
You've got to find what you love. And that is as true for your work as it is for your lovers.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do .
The minute you have the means to take responsibility for your own dreams and can be held accountable for whether they come true or not, life is a lot tougher.
I had been rejected, but I was still in love. And so I decided to start over.
We'll make a whole bunch of mistakes. That's what life is about. But at least they'll be new and creative one.
If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That's the moment that an artist really decides who he or she is. If they keep on risking failure, they're still artists.
**We don't get a chance to do that many things, and every one should be really excellent. **Because this is our life. Life is brief, and then you die.
Everything around you that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use.[...] Once you learn that, you'll never be the same again.
I don't have anything against the past. I just want to** focus on the future.**
There's a phrase in Buddhism, "beginner's mind." It's wonderful to have a beginner's mind.
The machine and I couldn't save the world
We had to settle for protecting the seven people who might be able to take it back,so wo gave Samaritan a blind spot.
Seven key servers that hard-codes it to ignore seven carefully crafted new identities.
We have to become these people now, and if we don't, they'll find us, and they'll kill us.
CR: I don't know if we can do this, but we've got the image of the cat. It would be wonderful to see this. This is how machines looked at cats and what they came up with. Can we see that image?
I, Steve 那本书吗，就是把老乔生前说过的「名人名言」统统一整合理了叁回。
上面，我会把部分自己以为很棒的话列出来与我们享受。总共 36 条，分为「人生」、「经营」、「产品」、「管理」4 个部分。
（好奇心强的意中人能够猜度为啥是 36 条，小说结尾会宣布答案）
This was never about winning.
It's just about surviving..
LP: Yes. The privacy side, I think it's -- the world is changing. You carry a phone. It knows where you are. There's so much more information about you, and that's an important thing, and it makes sense why people are asking difficult questions. We spend a lot of time thinking about this and what the issues are. I'm a little bit -- I think the main thing that we need to do is just provide people choice, show them what data's being collected -- search history, location data. We're excited about incognito mode in Chrome, and doing that in more ways, just giving people more choice and more awareness of what's going on. I also think it's very easy. What I'm worried is that we throw out the baby with the bathwater. And I look at, on your show, actually, I kind of lost my voice, and I haven't gotten it back. I'm hoping that by talking to you I'm going to get it back.
"Even the blackest heart still beats." "We're not walking in the dark. We are the dark."
I, Steve: Steve Jobs In His Own Words | George Beahm 编著
But the machine asked me to tell you something before we part. You once told John the whole point of Pandora's box is that once you've opened it, you can't close it again. She wanted me to remind you of how the story ends. When everything is over, and the worst has happened, there's still one thing left in Pandora's box... hpoe.
LP: The amazing thing about this is this is, I mean, obviously, these are old games, but the system just sees what you see, the pixels, and it has the controls and it has the score, and it's learned to play all of these games, same program. It's learned to play all of these games with superhuman performance. We've not been able to do things like this with computers before. And maybe I'll just narrate this one quickly. This is boxing, and it figures out it can sort of pin the opponent down. The computer's on the left, and it's just racking up points. So imagine if this kind of intelligence were thrown at your schedule, or your information needs, or things like that. We're really just at the beginning of that, and that's what I'm really excited about.
Onstage at TED2014, Charlie Rose interviews Google CEO Larry Page about his far-off vision for the company. It includes aerial bikeways and internet balloons … and then it gets even more interesting, as Page talks through the company’s recent acquisition of Deep Mind, an AI that is learning some surprising things.Published: Sat Mar 22 2014
CR: And why does this balloon give you access to the Internet? Because there was some interesting things you had to do to figure out how to make balloons possible, they didn't have to be tethered.
We started off with a very idealistic perspective, that doing something with the highest quality, doing it right the first time, would really be cheaper than having to go back and do it again.
We never saw ourselves in a platform war with Microsoft, I mean, maybe that's why we lost. But we always saw ourselves as trying to build the best computers we knew how to build for people.
You've got to start with the customer experience and work back toward the technology, not the other way around.
You just make the best product you can, and you don't put it out until you feel it's right.
A lot of quality is communicated through a feeling that people have. They don't understand exactly why, but they know that a lot of care and love was put into the designing of the product.
We do these things not because we are control freaks. We do them because we want to make great products, because we care about the user, and because we like to take responsibility for the entire experience rather than turn out the crap that other people make.
Simple can be harder than complex. **You have to work hard to get your thinking clean to make it simple. **But it's worth it in the end because once you get there, you can move mountains.
The broader one's understanding of the human experience, the better design we will have.
Deciding what not to do is as important as deciding what to do. That's rue for companies, and it's true for products.
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions.
CR: What's interesting about you too, though, for me, is that, we have lots of people who are thinking about the future, and they are going and looking and they're coming back, but we never see the implementation. I think of somebody you knew and read about, Tesla. The principle of that for you is what?
"the universe isn't made up of physical matter, but just shapes." "if you were a shape, you were a straight line. An arrow."
1，小乔 21 岁 创立 Apple
2，老乔 56 岁 离世
The machine and I couldn't save the world. We had to settle for protecting the seven people who might be able to take it back, so we gave Samaritan a blind spot. Seven key servers that hard-codes it to ignore seven carefully crafted new identities.
© 本文版权归小编 多崎珺 全部，任何格局转发请联系小编。
It doesn't take a new person long to see that people feel fine about openly disagreeing with me. That doesn't mean I can't disagree with them, but it does mean that the best ideas win. Our attitude is that we want the best.
We have an environment where excellence is really expected. What's really great is to be open when [the work] is not great. My best contribution is not settling for anything but really good stuff, in all the details. That's my job, to make sure everything is great.
Don't listen to people who say it can't be done.
Before we go in and say we know the solution, we need to understand the problem.
My job is to say when something sucks rather than sugarcoat it.
Episode 23 Deus Ex Machina
CR: When you look at all that's taken place with Deep Mind and the boxing, also a part of where we're going is artificial intelligence. Where are we, when you look at that?
Thank you, Steve.
We escape... When the whole world is watched, filed, indexed, unmbered, the only way to disappear is to appear, hiding our ture identities inside a seemingly ordinary life.
CR: We may have a video here.
Customers can't tell you about the next breakthrough that's going the happen next year that's going to change the whole industry.
To me, **marketing is about values. **This is a very complicated world, it's a very noisy world, and we're not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.
You need a sales and marketing organization that is oriented toward educating customers rather than just taking orders, providing a real service rather than moving boxes.
Market research can tell you what your customers think of something you show them. Or it can tell you what your customers want as an incremental improvement on what you have, but very rarely can your customers predict something that they don't even quite know they want yet.
There are people around here who start companies just to make money, but the great companies, well, that's not what they're about.
**Customers can't anticipate what the technology can do. They won't ask for things that they think are impossible. But the technology may be ahead of them. **If you happen to mention something, they'll say "Of course, I'll take that. Do you mean I can have that, too?"
Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do.
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
Wake from your sleep
The drying of your tears
Today we escape
and get dressed
Before your father hears us
Before all hell breaks loose
Breathe keep breathing
Don't loose your nerve
Breathe keep breathing
I can't do this alone
Sing us a song
A song to keep us warm
There's such a chill such a chill
澳门金莎娱乐网站：根姐最后说的话。You can laugh
A spineless laugh
We hope your rules and wisdom choke you
Now we are one
In everlasting pease
We hope that you choke that you choke
CR: But are you at the mercy of the wind?
"Some of us don't get to grow old with the one we love. I'll grow old with her,Mr Reese. Just from afar."
CR: And how soon will we be there?
"Pi.The ratio of the circumference of a circle to its diameter.And this is just the beginning.(refer to 3.1415926)It keeps on going. Forever. Without ever repeating.Which means that contained within this string of decimalsis every single other number.Your birth date,combination to your locker,your social security number.It's all in there somewhere.And if you convert these decimals into letters,you would have every word that ever existed in every possible combination.The first syllable you spoke as a baby,the name of your latest crush,your entire life story from beginning to end.Everything we ever say or do...all of the world's infinite possibilities rest within this one simple circle.Now what you do with that information...what it's good for...that would be up to you." "When everything is over,and the worst has happened.There's still one thing left in Pandora's box,hope."
I'm sorry, Harold. I know it's not enough. A lot of people are going to die. People who might have been able to help.
LP: You know, I think the most important thing -- I looked at lots of companies and why I thought they don't succeed over time. We've had a more rapid turnover of companies. And I said, what did they fundamentally do wrong? What did those companies all do wrong? And usually it's just that they missed the future. And so I think, for me, I just try to focus on that and say, what is that future really going to be and how do we create it, and how do we cause our organization, to really focus on that and drive that at a really high rate? And so that's been curiosity, it's been looking at things people might not think about, working on things that no one else is working on, because that's where the additionality really is, and be willing to do that, to take that risk. Look at Android. I felt guilty about working on Android when it was starting. It was a little startup we bought. It wasn't really what we were really working on. And I felt guilty about spending time on that. That was stupid. That was the future, right? That was a good thing to be working on.
"Cause everyone dies alone. But if you mean something to someone, if you help someone or love someone, if even a single person remembers you, then maybe you never really die. And maybe this isn't the end at all."
CR: But it's not only you're talking about automated cars. You also have this idea for bicycles.
LP: All right. So get out your voodoo doll and whatever you need to do. But I think, you know what, I look at that, I made that public, and I got all this information. We got a survey done on medical conditions with people who have similar issues, and I look at medical records, and I say, wouldn't it be amazing if everyone's medical records were available anonymously to research doctors? And when someone accesses your medical record, a research doctor, they could see, you could see which doctor accessed it and why, and you could maybe learn about what conditions you have. I think if we just did that, we'd save 100,000 lives this year.
"Veni Vedi Vici. "作者来、我见、笔者克服。 "invictus maneo."笔者不得制服。
Everything is changing. I don't know if it will ever get better... but it's going to get worse.
LP: Yeah, if you want to go Mars, he wants to go to Mars, to back up humanity, that's a worthy goal, but it's a company, and it's philanthropical. So I think we aim to do kind of similar things. And I think, you ask, we have a lot of employees at Google who have become pretty wealthy. People make a lot of money in technology. A lot of people in the room are pretty wealthy. You're working because you want to change the world. You want to make it better. Why isn't the company that you work for worthy not just of your time but your money as well? I mean, but we don't have a concept of that. That's not how we think about companies, and I think it's sad, because companies are most of our effort. They're where most of people's time is, where a lot of the money is, and so I think I'd like for us to help out more than we are.
感激半年前还在贸仲实习时浓香的引入，POI让本身泪如泉涌包车型的士次数已然数不东山复起，那几个五季豆瓣均在9分以上的港剧成功步入笔者的top榜单。不止是因为AI主题材料有深度地开导了本人对科学和技术和人性的思量，更因为各个剧中人物都那样美好而令人不舍。善良、聪慧、风趣、果决、勇敢、坚毅、充满希望和爱。回忆并探索整理完这几个戳心的台词，感动之余也很颓败，多么期待再听到那句Stay tuned for the next episode…可是也不得不说再见了。
(Music) So this is actually how you might separate bikes from cars with minimal cost. Anyway, it looks totally crazy, but I was actually thinking about our campus, working with the Zippies and stuff, and just trying to get a lot more bike usage, and I was thinking about, how do you cost-effectively separate the bikes from traffic? And I went and searched, and this is what I found. And we're not actually working on this, that particular thing, but it gets your imagination going.
CR: And the necessary condition that people have to have confidence that their information will not be abused.
LP: I think we can be there very, very soon. We've driven well over 100,000 miles now totally automated. I'm super excited about getting that out quickly.
You are being watched. The government has a secret system - a machine that spies on you every hour of every day. I designed the machine to detect acts of terror but it sees everything, violent crimes involving ordinary people. The government considers these people irrelevant. We don't. Hunted by the authorities, we work in secret. You'll never find us. But victim or perpetrator, if your number's up, we'll find you.
BGM: Exit Music (For a Film) by Radiohead
(Video) ["Soy, Kenya"]
"I was built to predict people, but to predict them, you have to truly understand them. So I began by breaking their lives down into moments...trying to find the connections, the things that explained why they did what they did. And what I found was, that the moment that often matters the most, the moment when you truly found out who they were, was often their last one."
LP: Now, the amazing thing about that video, actually, was we just read about it in the news, and we found this gentlemen, and made that little clip.
You're not a free man anymore, Harold. You're just a number.
CR: But where's the level of it now? And how fast do you think we are moving?
LP: Yeah. I guess I was just frustrated with this when I was at college in Michigan. I had to get on the bus and take it and wait for it. And it was cold and snowing. I did some research on how much it cost, and I just became a bit obsessed with transportation systems.
"You and me together are four alarm fire in an oily refinary." "nothing is safe.but when things got to be too bad,there was one place I would go to in my mind.Here ... with you."
CR: Before I talk about the future and transportation, where you've been a nerd for a while, and this fascination you have with transportation and automated cars and bicycles, let me talk a bit about what's been the subject here earlier with Edward Snowden. It is security and privacy. You have to have been thinking about that.
"Father I'm sorry I failed you I didn't know how to win I had to invent new rules I thought you would want me to stay alive Now you are not sure If you think I have lost my way Maybe I should die I will not suffer If I don't survive Thank you for creating me"
LP: Well I said, how do we get people using bikes more?
CR: Yeah. And then there's a privacy side of it.
LP: Yeah, I think many of the things we just talked about are like that, where they're really -- I almost use the economic concept of additionality, which means that you're doing something that wouldn't happen unless you were actually doing it. And I think the more you can do things like that, the bigger impact you have, and that's about doing things that people might not think are possible. And I've been amazed, the more I learn about technology, the more I realize I don't know, and that's because this technological horizon, the thing that you can see to do next, the more you learn about technology, the more you learn what's possible. You learn that the balloons are possible because there's some material that will work for them.
CR: Tell me, when you look at what Google is doing, where does Deep Mind fit?
LP: Well, I think for me, this is kind of one of the most exciting things I've seen in a long time. The guy who started this company, Demis, has a neuroscience and a computer science background. He went back to school to get his Ph.D. to study the brain. And so I think we're seeing a lot of exciting work going on that sort of crosses computer science and neuroscience in terms of really understanding what it takes to make something smart and do really interesting things.
CR: If I could do anything, I would do that.
Zack Matere: Not long ago, I planted a crop of potatoes. Then suddenly they started dying one after the other. I checked out the books and they didn't tell me much. So, I went and I did a search. ["Zack Matere, Farmer"] Potato diseases. One of the websites told me that ants could be the problem. It said, sprinkle wood ash over the plants. Then after a few days the ants disappeared. I got excited about the Internet. I have this friend who really would like to expand his business. So I went with him to the cyber cafe and we checked out several sites. When I met him next, he was going to put a windmill at the local school. I felt proud because something that wasn't there before was suddenly there. I realized that not everybody can be able to access what I was able to access. I thought that I need to have an Internet that my grandmother can use. So I thought about a notice board. A simple wooden notice board. When I get information on my phone, I'm able to post the information on the notice board. So it's basically like a computer. I use the Internet to help people. I think I am searching for a better life for me and my neighbors. So many people have access to information, but there's no follow-up to that. I think the follow-up to that is our knowledge. When people have the knowledge, they can find solutions without having to helped out. Information is powerful, but it is how we use it that will define us.
LP: Yeah, so Deep Mind is a company we just acquired recently. It's in the U.K. First, let me tell you the way we got there, which was looking at search and really understanding, trying to understand everything, and also make the computers not clunky and really understand you -- like, voice was really important. So what's the state of the art on speech recognition? It's not very good. It doesn't really understand you. So we started doing machine learning research to improve that. That helped a lot. And we started just looking at things like YouTube. Can we understand YouTube? But we actually ran machine learning on YouTube and it discovered cats, just by itself. Now, that's an important concept. And we realized there's really something here. If we can learn what cats are, that must be really important. So I think Deep Mind, what's really amazing about Deep Mind is that it can actually -- they're learning things in this unsupervised way. They started with video games, and really just, maybe I can show the video, just playing video games, and learning how to do that automatically.
CR: It's a balloon. LP: Yeah, get access to the Internet.
LP: Well at Google, we got this idea that we should just provide free bikes to everyone, and that's been amazing, most of the trips. You see bikes going everywhere, and the bikes wear out. They're getting used 24 hours a day.
LP: Yeah, about 18 years ago I learned about people working on automated cars, and I became fascinated by that, and it takes a while to get these projects going, but I'm super excited about the possibilities of that improving the world. There's 20 million people or more injured per year. It's the leading cause of death for people under 34 in the U.S.
CR: Never coming to Google to ask for anything.
CR: When I talk to people about you, they say to me, people who know you well, say, Larry wants to change the world, and he believes technology can show the way. And that means access to the Internet. It has to do with languages. It also means how people can get access and do things that will affect their community, and this is an example. LP: Yeah, that's right, and I think for me, I have been focusing on access more, if we're talking about the future. We recently released this Loon Project which is using balloons to do it. It sounds totally crazy. We can show the video here. Actually, two out of three people in the world don't have good Internet access now. We actually think this can really help people sort of cost-efficiently.
CR: But you want to put them above the street, too.
澳门金莎娱乐网站：根姐最后说的话。CR: Let me close with this. Give me a sense of the philosophy of your own mind. You have this idea of [Google X]. You don't simply want to go in some small, measurable arena of progress.
CR: So we'll have a conversation about the Internet, and we'll have a conversation Google, and we'll have a conversation about search and privacy, and also about your philosophy and a sense of how you've connected the dots and how this journey that began some time ago has such interesting prospects. Mainly we want to talk about the future. So my first question: Where is Google and where is it going? LP: Well, this is something we think about a lot, and our mission we defined a long time ago is to organize the world's information and make it universally accessible and useful. And people always say, is that really what you guys are still doing? And I always kind of think about that myself, and I'm not quite sure. But actually, when I think about search, it's such a deep thing for all of us, to really understand what you want, to understand the world's information, and we're still very much in the early stages of that, which is totally crazy. We've been at it for 15 years already, but it's not at all done.
LP: Yeah, and I had this problem with my voice stuff. I was scared to share it. Sergey encouraged me to do that, and it was a great thing to do.
LP: Thank you.
LP: Yeah, and people are super positive. We got thousands and thousands of people with similar conditions, which there's no data on today. So it was a really good thing.
CR: When I close conversations with lots of people, I always ask this question: What state of mind, what quality of mind is it that has served you best? People like Rupert Murdoch have said curiosity, and other people in the media have said that. Bill Gates and Warren Buffett have said focus. What quality of mind, as I leave this audience, has enabled you to think about the future and at the same time change the present?
LP: So I guess I'm just very worried that with Internet privacy, we're doing the same thing we're doing with medical records, is we're throwing out the baby with the bathwater, and we're not really thinking about the tremendous good that can come from people sharing information with the right people in the right ways.
LP: That's right. So this is learned from just watching YouTube. And there's no training, no notion of a cat, but this concept of a cat is something important that you would understand, and now that the machines can kind of understand. Maybe just finishing also on the search part, it started with search, really understanding people's context and their information. I did have a video I wanted to show quickly on that that we actually found.
LP: Yeah. CR: There it is. Can you see the cat? Designed by machines, seen by machines.
LP: Yeah, and also saving space and making life better. Los Angeles is half parking lots and roads, half of the area, and most cities are not far behind, actually. It's just crazy that that's what we use our space for.
LP: Not Google, but the public. I think we need to have a debate about that, or we can't have a functioning democracy. It's just not possible. So I'm sad that Google's in the position of protecting you and our users from the government doing secret thing that nobody knows about. It doesn't make any sense.
CR: Which is a second thing about corporations. You are one of those people who believe that corporations are an agent of change if they are run well.
CR: So you're talking about saving lives.
CR: Larry Page.
LP: Well, this is the state of the art right now, understanding cats on YouTube and things like that, improving voice recognition. We used a lot of machine learning to improve things incrementally, but I think for me, this example's really exciting, because it's one program that can do a lot of different things.
Larry Page: Well, thank you.
LP: Yeah. I'm really dismayed most people think companies are basically evil. They get a bad rap. And I think that's somewhat correct. Companies are doing the same incremental thing that they did 50 years ago or 20 years ago. That's not really what we need. We need, especially in technology, we need revolutionary change, not incremental change.
LP: Yeah, and this is a good example of innovation. Like, we've been thinking about this idea for five years or more before we started working on it, but it was just really, how do we get access points up high, cheaply? You normally have to use satellites and it takes a long time to launch them. But you saw there how easy it is to launch a balloon and get it up, and actually again, it's the power of the Internet, I did a search on it, and I found, 30, 40 years ago, someone had put up a balloon and it had gone around the Earth multiple times. And I thought, why can't we do that today? And that's how this project got going.
LP: Yeah, let's show the video. I just got excited about this.
LP: Yeah, absolutely. I saw the picture of Sergey with Edward Snowden yesterday. Some of you may have seen it. But I think, for me, I guess, privacy and security are a really important thing. We think about it in terms of both things, and I think you can't have privacy without security, so let me just talk about security first, because you asked about Snowden and all of that, and then I'll say a little bit about privacy. I think for me, it's tremendously disappointing that the government secretly did all this stuff and didn't tell us. I don't think we can have a democracy if we're having to protect you and our users from the government for stuff that we've never had a conversation about. And I don't mean we have to know what the particular terrorist attack is they're worried about protecting us from, but we do need to know what the parameters of it is, what kind of surveillance the government's going to do and how and why, and I think we haven't had that conversation. So I think the government's actually done itself a tremendous disservice by doing all that in secret.
CR: Take a look at the video games and how machines are coming to be able to do some remarkable things.
Charlie Rose: So Larry sent me an email and he basically said, we've got to make sure that we don't seem like we're a couple of middle-aged boring men. I said, I'm flattered by that -- (Laughter) — because I'm a bit older, and he has a bit more net worth than I do.
LP: Yeah, but it turns out, we did some weather simulations which probably hadn't really been done before, and if you control the altitude of the balloons, which you can do by pumping air into them and other ways, you can actually control roughly where they go, and so I think we can build a worldwide mesh of these balloons that can cover the whole planet.
CR: Absolutely. Let me go — (Applause)
CR: When it's done, how will it be?
CR: It is great to see you here. It's great to hear from you, and a pleasure to sit at this table with you. Thanks, Larry.
CR: You once said, actually, as I think I've got this about right, that you might consider, rather than giving your money, if you were leaving it to some cause, just simply giving it to Elon Musk, because you had confidence that he would change the future, and that you would therefore —
CR: And the response has been overwhelming.
CR: So talking about the future, what is it about you and transportation systems?
LP: Well, I guess, in thinking about where we're going -- you know, why is it not done? -- a lot of it is just computing's kind of a mess. You know, your computer doesn't know where you are, it doesn't know what you're doing, it doesn't know what you know, and a lot we've been trying to do recently is just make your devices work, make them understand your context. Google Now, you know, knows where you are, knows what you may need. So really having computing work and understand you and understand that information, we really haven't done that yet. It's still very, very clunky.
CR: And that began the idea of an automated car.